Branding, Packaging

2018—03

Malferits is a brand for a nut roaster located in Aielo de Malferit, a small town in La Vall d'Albaida (Valencia, Spain). Inquiring into the history of the town's origins, we discovered that in the 15th century the lords of Malferit helped to give splendour to the town of Aielo, and later they were named marquises of Malferit. The brand reflects the medieval origins of the town alluding to the Valencian Golden Age of the time of Joanot Martorell, through heraldic references in the chromatic range and the use of medieval-inspired typography, but with a minimalistic and contemporary style.

︎ Larish Alte + Futura

Published in → The Dieline, Packaging of the World, Selected Inspiration
Student Project at EASD Valencia